On Weissconsin! This bright red tee showcases our newest summer seasonal’s logo on 100% softspun cotton. The refreshing German-style wheat ale balances baked bread flavor with classic weizen yeast notes of clove and banana; it’s also made with Wisconsin-grown hops and malted barley! The logo features deer antlers as a nod to our state’s population of whitetail deer, a keystone species that impacts Wisconsin’s culture and recreation due to our state’s hunting heritage.
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Grab a beer and this soft as air ivory hoodie, and you’ll be on cloud nine! The synthetic blend, thumbholes and side seam split hem gives a cozy atheleisure vibe, perfect for a day of relaxing with a pint on a riverfront patio… may we suggest ours?
Find your bliss in our Hop Happiness Women’s Tee! This soft, 100% cotton jersey tee in a fresh, pastel mint green features a hop window to our iconic brewery in Milwaukee.
Now discounted! Limited sizes available.
This lightweight waffle knit thermal is a great standalone, or a perfect layering piece for cooler days. White contrast stitching match our shield logo on the front. Unisex sizing.
- 60/40 cotton-poly blend
Corduroy panels of olive green, mustard yellow, and chocolate brown combine to create one classic cap. Neutral enough to pair with anything, but we personally recommend a cold pint of one of our brews.
Sustainable and stylish? Sign us up! Zip into this 100% recycled fabric hoodie adorned with our custom-embroidered shield logo. Complete with recycled natural color drawstrings, the fleeced interior and 60/40 recycled cotton/poly blend will keep you cozy through any chilly weather.
This trucker cap showcases our Lakefront Brewery shield logo patch centered with embroidered ribbons evoking the colors of the Milwaukee People’s Flag. The 100% washed cotton twill crown with contrasting navy bill keeps it classic with a traditional mesh and plastic back-strap closure.
We’re ready to party like it’s 1987! In honor of our Riverwest Stein retro re-release, we’re offering up this 80’s metal-influenced tee that’s like, totally rad. The front has our signature shield logo, and the back showcases our original Riverwest Stein artwork. Slap one on, grab a retro Riverwest Stein 12-pack, and let the good times roll.
Now discounted! Limited sizes available.
This soft, heathered blue tee is brightened by a print depicting the iconic lanterns that hang in our beloved Beer Hall.
Our owner, Russ has received many compliments for the unique chandeliers inside the Beer Hall. The lights were originally designed for—and hung in—the Plankinton Hotel’s beer hall in 1916. Unfortunately, the hotel broke ground on the same day World War I started. Shortly thereafter, prohibition started, and the room was never used as a beer hall. The lights hung in the hotel restaurant until 1982 when the building was demolished. The city removed the lights and stored them in a warehouse—along with other Milwaukee artifacts—until an online auction was held to sell everything. With the opening bid at $5,000, Russ and his brother Jim bid $5,013, but were quickly out-bid by an antique dealer from Chicago offering $10,000. However, the City wanted the lights kept in Milwaukee, and agreed to sell them to the brothers for their price. Jim and Russ are very proud of the lights’ heritage and beauty, and spent over $1,000 restoring each light.
Constructed of a cotton/polyester sweater-like fleece, the Honeycomb Hoodie will be your new favorite! Dropped shoulders, a set on pouch pocket and two piece hood with lining provide the ultimate in style and detail.
Now discounted! Limited sizes available.