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Featured Collection Wear Whatever Floats Your Canoe

Show your Lakefront pride anywhere the weekend takes you—whether the woods, the water, or your local beer garden.

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Featured Collection The Best Beer-Themed Gifts that Aren't Beer

The season for stuffing stockings may be over, but you can still get your keychains, koozies, bar accessories, inflatable beer monkeys, and other hot-ticket gifts right here.

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Featured Collection Stay Toasty-Warm this Winter

Get your mitts on Lakefront mittens, pom hats, socks, sweatshirts, and other clothes and accessories to keep the heat in and the winter sads out.

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New Arrivals

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Don’t Overthink it. Get Them a Gift Card.

Click here to purchase an e-gift card for our online store. Our gear is produced right here in Wisconsin, shipped anywhere in the US!

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Gift Cards